Client AdWords Account Review Client Name*KeywordsCheck keywords section for high performing keywordsDo any broad match keywords have a high CTR? (>2%)YesNoIf so, make sure they are also added as Phrase and Exact Match.Comments:Are there keywords with high quality scores?YesNoAdd other versions of them as wellComments:Check keywords section for poor performing keywordsAre any keywords costing too much in relation to other keywords in the ad group?YesNoComments:Do any keywords have low quality scores?YesNoComments:Do any keywords have low CTR?YesNoRemove any poorly performing keywords, as long as there is enough data.Comments:Are there any keywords that don't seem to be related to the ad group?YesNoComments:Check Keyword Planner to find potential new keywordsGreat new keywords?YesNoComments:Better version of old keywords?YesNoComments:Search Terms ReportCheck search terms for frequent bad searches and add negative keywordsAre there any unrelated keywords that are in the search report?YesNoComments:Are there keywords in the search terms report from users unlikely to become buyers?YesNoComments:Are there searches related to the ad group with a high CTR?YesNoComments:AdsMake sure ads are updated to the latest ad version. Check ads for enough data, and if there is a clear 'winner' rewrite the worse performing ad.At 30 days are the ads showing equally as often?YesNoComments:Is there enough data to decide a winner?YesNoIf yes, also check 60 and 90 days to see if the ad is consistently performing betterComments:Do all ads have a strong call to action?YesNoComments:Are ads tailored to people looking to buy/pay?YesNoComments:Are there any new services offered by the business that should be highlighted?YesNoComments:Are all ads accurate for the service/product they are selling?YesNoComments:Rewritten Ads Drop files here or Rewritten AdsLanding PagesHas the client changed their website since last review?YesNoComments:Do all ads lead to a related landing page?YesNoComments:Do sitelinks lead to appropriate landing pages?YesNoComments:Ad ExtensionsWhich of the following ad extensions are in place and showing? Call Sitelink Callout Location Prices Review Comments:Are other ad extensions (call, callout, location, prices, review) updated and accurate?YesNoComments:BudgetShould the budget be adjusted? (i.e. hitting the budget daily with no room for decreasing Max CPC)YesNoComments:Are there Ad Groups with a potential for lowering the mac CPC? (Maxing out daily budget)YesNoComments:Are there Ad Groups that should have a higher max CPC?YesNoComments: Δ
